Innovative HIV Testing Campaign Initiative for Cities with High HIV Prevalence among MSM.
We increase the uptake of HIV testing, prevention and treatment among young MSM by complementing the already existing services with behavior change strategy tailored exclusively for the demography.
TestXXX
Many countries within Asia are recording alarmingly high numbers of HIV infection among MSM population. This is particularly evident in large urban areas like Bangkok, Ho Chi Minh City, Jakarta and Manila where prevalence has been reported between 15-31%. Where data is available, the rate of HIV testing among young MSM aged 18 to 29 is less than 50%. TestXXX is here to change the statistics.
TestXXX empowers the existing community-based clinics to reach wider audience and more promising behaviour change by harnessing the power of cutting-edge communications and creativity that resonates with today’s culture of young MSM. We tailor strong and provocative messaging. We employ and integrate online and offline presence. We build a larger community.
In 2014, TestBKK was born as a pilot TestXXX campaign in Bangkok. Today, the campaign has contributed to more than 10K testing uptake by young gay men living in Bangkok through its five testing clinic partners. Its Facebook page has 60K followers.
In 2016, TestXXX expanded to Ho Chi Minh City (Saigon) under collaboration with CARMAH; and TestSGN was born. In less than a year, the campaign has contributed to 1,1K testing intake through their clinic partners.
In 2017, TestXXX branched out to Manila. TestMNL is joining the family under a cooperation with LoveYourself. Expansion to Jakarta (TestJKT), Yogyakarta (TestJOG) and Hong Kong (TestHKG) followed in September under the colaboration with GWL-INA and AIDS Concern Hong Kong, respectively.
