APCOM Increasing HIV Uptake among Young Gay Men in Bangkok through Bold and Creative “TestBKK” Campaign

By August 13, 2015 Publications

TestBKK is an inclusive HIV testing campaign targeting young men who have sex with men (MSM) living in Bangkok, helped the city tackle its fear of HIV testing. Supported by a creative idea that truly understands young gay men and the power of social media, the campaign stimulated word of mouth, both online and offline, to encourage young Bangkok-based MSM to test for HIV . The queue of MSM taking HIV test in Bangkok is growing daily, thanks to TestBKK.

The highlight series summarizes the behind-the-scene of the inventive HIV testing campaign from the scratch, utilising the power of community. In a hope of scaling up HIV testing uptake among young MSM, this series may serve as a guideline to encourage visionary campaign towards city-oriented HIV testing provider and/or campaigner in the region.

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