TestBKK is an inclusive HIV testing campaign targeting young men who have sex with men (MSM) living in Bangkok, helped the city tackle its fear of HIV testing. Supported by a creative idea that truly understands young gay men and the power of social media, the campaign stimulated word of mouth, both online and offline, to encourage young Bangkok-based MSM to test for HIV . The queue of MSM taking HIV test in Bangkok is growing daily, thanks to TestBKK.
The highlight series summarizes the behind-the-scene of the inventive HIV testing campaign from the scratch, utilising the power of community. In a hope of scaling up HIV testing uptake among young MSM, this series may serve as a guideline to encourage visionary campaign towards city-oriented HIV testing provider and/or campaigner in the region.
