APCOM’s active engagement during 2026 Pride Month: Patch the World with Pride

By May 28, 2026 Uncategorized

It’s another fun-packed Pride Month as Thailand celebrates its one year anniversary of  marriage equality—a historic milestone that positions the country as the first in Southeast Asia to legally recognize same-sex marriage. Recent data, such as a study by Agoda, suggests that recognizing same-sex marriage could benefit Thailand with an additional 4 million foreign visitors per year, creating approximately $2 billion in economic value within two years. 

“This year’s Pride Month, we are celebrating Thailand’s first year of marriage equality. Working closely with our partners demonstrates our commitment to advance LGBTQI+ rights and to see Thailand being the first country in Asia to host the WorldPride in 2030.” 

While this achievement marks a significant step forward, legal recognition alone does not automatically translate into lived equality, equitable economic participation, or inclusive systems. In a context of global political uncertainty and increasing scrutiny on the private sector’s social impact.

For this year’s Pride Month, our highlight events are: 

We are Proud: Proud to Show (Booth)

13:00 – 22:00 
Saturday 30 May 2026 –  Sunday 31 May 2026
CentralwOrld Outdoor Square A

Celebrate Pride Month with APCOM at WE ARE PROUD : PROUD TO SHOW! APCOM is proud to join Durex’s booth for the third consecutive year in celebrating diversity, community, and inclusion together. Discover our special Pride merchandise, including rainbow items and new limited-edition APCOM bags and umbrellas, while supporting the #APCOMPassion Emergency Fund for LGBTQI+ communities across Asia and the Pacific. Special thanks to Durex for continuously supporting APCOM Foundation and our communities

Bangkok Pride Parade
Our parade is under “Patch of Identity (Purple)

15:00 – 19:00
Sunday 31 May 2026
Hendri Dunant Road, in front of the entrance to the Faculty of Political Science, Chulalongkorn University

Come and join our vibrant parade at Bangkok Pride. APCOM theme will be HEROes in celebration of our 10th TENAC10US HERO Awards this year. The interpretation is up to you – come dressed up as your hero, or be the hero that you are. 

Special guests Fame, Toy, and Noeylin will also be joining the parade alongside APCOM staff and our community members. 

Register and join the APCOM Parade to receive a FREE Progress Pride Flag (150×90 cm)!
Registration closes at noon on 30 May 2026.

7th Thailand LGBTQI+ Biz Forum

12:00 – 18:00 (Registration 11:30)
Friday 19 June 2026
SEBX Next Tech, 4th Floor, Siam Paragon 

Our annual in-person event offers a dynamic mix of policy dialogue, practical learning, and partnership-building opportunities. The event will feature three panel discussions with senior decision-makers and experts.The three panel sessions are: 

  • Boosting LGBTQI Tourism: Thailand as a Destination of Choice: Exploring Thailand’s position as an inclusive wedding and hospitality destination
  • What Has Changed in the Workplace since Marriage Equality?: Assessing progress in policy adoption and identifying remaining implementation gaps
  • Health and Wellbeing of LGBTQI+ Communities: Examining the role of inclusive healthcare and gender-affirming care in enabling economic productivity

Frame of Pride 2026 – Art Exhibition: BODY POSITIVITY

Art Exhibition: 6-30 June 2026 (10:00 – 22:00)
Art Talk & Workshop: Tuesday 23 June 2026
Co-Creation & Art Space, 3rd Floor, Riverside Plaza Bangkok

The Frame of Pride 2026 exhibition will be more than just a display of beautiful art. It is a space for reclaiming the identity and image of LGBTQI+ people through a new perspective. Throughout history, mainstream media and even within the LGBTQ+ community itself have often reinforced the “perfect body standard.” These standards are often limited to youthfulness, a fit physique, or specific ethnic beauty standards. This narrowness directly impacts the mental health of communities, leading to body dysmorphia, social anxiety, and feelings of isolation, particularly among vulnerable groups, people with disabilities, and ethnically diverse communities.

Come and check out the art, and the discussion from artists about their work, and their interpretation of loving yourself. 

Pride Show Bangkok 2026

Panel Discussion: Friday 26 June 2026 (18:00 – 20:00)
HERO Awards’ Journey Exhibition: Friday 26 June 2026 Friday 26 June 2026 (18:00 – 20:00) – Saturday 27 June 2026 (10:00-14:00)
BITEC Bangna

PrideShow 2026 is Thailand’s landmark LGBTQ+ business and culture festival at BEAT Active (inside BITEC Bangna) supported by TCEB and TAT. The event features B2B ESG forums, DEI workshops, and Pink Economy bootcamps, and drag takeover featuring 11 queens across Asia. Supported by TCEB and TAT.

On Friday 26 June, APCOM will join community organisation, Rainbow Sky Association of Thailand (RSAT) and Transtalents to bring issues on Pink Economy, Business and Human Rights Inclusion.

Furthermore, APCOM will have an exclusive exhibition of “HERO Awards’ Journey”  in celebration of our 10th TENAC10US HERO Awards this year, on digital screens during 26-27 June.

Come and join us as Pride is very different around the world since 2025, we’re grateful that we still have an opportunity to have Pride, and to be visible for those that are not able to. As the LGBTQI+ community is confronting a major, coordinated global backlash this year’s Pride we must stand in solidarity with our community. 

Come and join us as Pride is very different around the world since 2025, we’re grateful that we still have an opportunity to have Pride, and to be visible for those that are not able to.

As the LGBTQI+ community is confronting a major, coordinated global backlash this year’s Pride we must stand in solidarity with our community.

Check out our full schedule!


Share this